FOLK HERO™ partners with lingerie label INTIMISSIMI to launch global brand campaign celebrating ‘The Art of Italian Lingerie’ featuring iconic Heidi Klum and Leni Klum

FOLK HERO — part of [INVNT GROUP] The Global BrandStory Project™ — developed INTIMISSIMI’s BrandStory, and wrote, creative directed, and executed the campaign

New York, NY, Oct. 21, 2022 (GLOBE NEWSWIRE) — INTIMISSIMI, the Italian brand partnered with brand strategy firm, FOLK HERO, to develop and reimagine their Brand Story . Ultimately leading to the launch of INTIMISSIMI’s new global platform, The Art of Italian Lingerie.

The inaugural campaign, features supermodel, producer, and businesswoman Heidi Klum, alongside daughter Lena Klum, and is launching globally. The Art of Italian Lingerie tells the story of Italy’s great attention to beauty, touch, and color and how those things elevate lingerie beyond form and function and into the realm of art.

Once a brand is really clear on the story they are trying to tell, once they have found something truly compelling to say it becomes so empowering creatively,” said Rob Klingensmith, CEO of FOLK HERO. “We just had a lot of fun with this.”

FOLK HERO developed the brand and launch strategy, writing, producing, and creative directing the campaign, which was directed by award-winning creative director, Thomas Hayo.

“What an absolute pleasure to capture the bond, love, and joyful spirit of Heidi and Leni Klum for INTIMISSMI and crafted around The Art of Italian Lingerie,” said Thomas Hayo.

“The Art of Italian Lingerie is not only INTIMISSMI’s brand platform, but a testament to our leading innovation that drives luxury and confidence for our consumers and the global community. We are honored to partner with some of the greatest strategic and creative minds to share our spirited message of joy, “ said, Marcello Veronesi, General Manager of Calzedonia Group.

The company also recently announced that Jennifer Lopez (J.Lo), will be the next brand and campaign ambassador.

ABOUT INTIMISSIMI

Launched in 1996, and part of the Calzedonia Group, Intimissimi was created to convey sophistication and romance, rapping into unmistakable Italian style to satisfy the desires and needs of all women seeking comfort, performance and quality, without sacrificing glamour. For more information visit: www.intimissimi.com

ABOUT FOLK HERO

Folk Hero, established by award-winning brand strategist Rob Klingensmith and part of [INVNT GROUP] The Global BrandStory Project™ specializes in bringing story strategies to the executive level, creating master brand narratives that act as brands’ operating and organizing principles. The firm helps its clients develop unusually compelling brand narratives, architecture, identity and tone-of-voice, all underpinned by a robust research methodology and deep understanding of contemporary consumer behaviors. For more information visit: www.folkhero.com

ABOUT [INVNT GROUP]

[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT was established in 2020, as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well-articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit: www.invntgroup.com

Attachment

Jhonathan Mendez de Leon
[INVNT GROUP]
jmendezdeleon@invnt.com

Hisense lance le compte à rebours de la Coupe du Monde de la FIFA 2022 au Qatar avec une chance pour vous de gagner parmi plus d’un million de rands de cadeaux

CAPE TOWN, Afrique du Sud22 octobre 2022/PRNewswire/ — Hisense, l’une des premières marques mondiales d’appareils électroménagers et d’électronique grand public, a lancé une série d’activités gagnantes en ligne et en magasin dans le cadre de sa campagne en Afrique du Sud, « The Perfect Match », pour célébrer son parrainage international de la Coupe du Monde de la FIFA 2022 avec ses produits innovants.

Hisense sera active dans certains réseaux de vente au détail avec d’incroyables offres DEALS FIFA et offrira aux consommateurs une chance de gagner leur part de lots exceptionnels.

Comment gagner

En magasin

À l’achat de tout produit Hisense éligible chez l’un des détaillants participants à partir du mois d’octobre jusqu’au mois de décembre 2022.

Prix à gagner

Exclusivité Makro

  • TV Laser L5
  • TV U7H
  • Réfrigérateur H780
  • 15 x 10 000 bons d’achat Mrewards

Exclusivité jeu

  • TV Laser L5
  • TV U7H
  • Réfrigérateur H780
  • 15 x 10 000 bons d’achat jeu

Tous les autres magasins de détail participants

  • 2x TV Laser L5
  • 2x TV U7H
  • 2x Réfrigérateur H780
  • 10x R10 000 sous la forme d’une Mastercard

Acheter en ligne

Hisense a lancé une campagne de e-commerce en octobre pour offrir aux clients qui achètent en ligne une chance de gagner des prix fantastiques pour regarder la Coupe du monde avec style.

Les prix

Hisense a organisé un cadeau à gagner sur le thème « Perfect Match » pour vous permettre de suivre la coupe du monde dans une ambiance luxueuse, chez vous, avec 20 amis, avec tous les services de restauration, les boissons et votre propre serveur à disposition.

C’est la deuxième année que Hisense est un sponsor officiel de la Coupe du monde de la FIFA. « Nous sommes heureux d’avoir l’occasion de présenter nos réalisations technologiques innovantes. Notre objectif est d’offrir à tous les fans de football des matchs parfaits et une expérience visuelle exceptionnelle lors de cet évènement sportif mondial », a déclaré Patrick, directeur marketing de Hisense South Africa. « Chez Hisense, nous cherchons toujours à offrir plus de valeur à nos clients, et nous sommes ravis d’annoncer cette fantastique gamme de promotions, qui garantit que nos clients obtiennent encore plus en achetant une large gamme de produits Hisense », a-t-il ajouté.

Pour de plus amples informations, veuillez consulter le site www.hisense.co.za .

Photo – https://mma.prnewswire.com/media/1925043/FIFA_Website_1920x800_1.jpg

IMF Reaches Staff-Level Agreement with Malawi on Rapid Credit Facility through the Food Shock Window and Program Monitoring with Board Involvement

Malawi is the first low-income country to reach a staff-level agreement to receive up to about US$88.3 million (50 percent of Malawi’s IMF quota) in emergency financing through the IMF’s new Food Shock Window under the Rapid Credit Facility . Malawi has also requested Program Monitoring with Board involvement .

This emergency financing under the new Food Shock Window will help Malawi address urgent balance of payments needs related to the global food crisis. Program Monitoring with Board involvement will support the government’s economic reforms to restore macroeconomic stability and provide the foundation for an inclusive recovery.

Malawi’s request will be discussed by the IMF’s Executive Board as soon as possible. Malawi is implementing a comprehensive debt restructuring needed to restore debt sustainability. A credible process for the debt restructuring would need to be underway prior to the IMF Executive Board’s consideration.

Washington DC: An International Monetary Fund (IMF) team led by Mika Saito held discussions with the Malawian authorities during October 11-17, 2022, in Washington DC, following meetings in Lilongwe during October 5-8, 2022, on Malawi’s request for emergency financing under the IMF Rapid Credit Facility’s new Food Shock Window and for Program Monitoring with Board involvement.

The authorities have initiated a comprehensive debt restructuring process to restore debt sustainability and build a track record with the Program Monitoring with Board Involvement towards an IMF-supported economic program financed under the Extended Credit Facility .

At the conclusion of these discussions, Ms. Saito issued the following statement:

“The IMF team reached a staff-level agreement with Malawi on a Rapid Credit Facility through the IMF’s new Food Shock Window and Program Monitoring with Board involvement (PMB) to help restore macroeconomic stability and provide the foundation for an inclusive economic recovery. The disbursement under the Food Shock Window, of up to about US$88.3 million (50 percent of IMF quota), combined with the PMB, will help address Malawi’s urgent balance of payments needs related to the global food crisis and will support economic adjustment and structural reforms.

“IMF staff are now preparing to present to the IMF’s Executive Board for approval the authorities’ request for emergency financing through the IMF’s Food Shock Window and for Program Monitoring with Board involvement as soon as possible.

“To complement their strong reform program, the authorities are implementing a comprehensive debt restructuring needed to restore debt sustainability. A credible process for the debt restructuring needs to be underway prior to the IMF Executive Board’s consideration of Malawi’s request.

“The authorities are strongly committed to continuing their efforts to implement structural reforms and prudent macroeconomic—fiscal, monetary and exchange rate—policies, which, together with the ongoing debt restructuring process, will steer the country towards macroeconomic stability and a sustainable debt path. In turn, this will help to set the foundation for inclusive growth and improve the life of Malawians.

“The IMF mission held meetings with Minister of Finance and Economic Affairs Sosten Gwengwe, Reserve Bank of Malawi Governor Wilson Banda, and senior government and Reserve Bank of Malawi officials. The mission team thanks the Malawian authorities for the engaging and productive discussions.”

Source: International Monetary Fund

WHO: Somalia on Brink of Unprecedented Crisis as Famine Looms

The World Health Organization says hundreds of thousands of people in drought-stricken Somalia may die unless the international community acts urgently to prevent the country from falling into famine.

The U.N. health agency says every single person in Somalia is facing hunger on a scale not seen since the famine in 2011, which killed more than a quarter million people, half of them children.

Speaking from the capital, Mogadishu, the WHO representative in Somalia, Mamunur Rahman Malik, said every night millions of people are going to sleep hungry. He said half of the country’s children, or 1.8 million, face acute severe malnutrition, warning that half of these children may die if they do not receive urgent medical treatment.

“I have seen children dying almost every hour in some of the health centers that I visited,” he said. “Many of them have traveled miles after miles in search of food and water and their weak bodies just could not make it that last mile.”

The WHO reports one out of every 10 children in the country is visiting health centers with diseases that are largely preventable.

In addition, Malik said one out of every seven Somali children is missing out on life-saving vaccines against killer diseases such as measles, diarrheal diseases, cholera, and acute respiratory infections. This, because they and their families are forced to leave their homes in search of food.

“We have seen deaths and diseases thrive when hunger and food crises are prolonged,” he said. “I have visited a number of health centers which I have seen with my own eyes how health workers are struggling to deal with the increased influx of children suffering.… In one instance, as many as 100 children with severe diseases needed to be cared for by only one or two health workers in very difficult working conditions.”

Malik said the WHO is working hard to prevent this dire situation from getting worse. He noted the agency is providing health care in hard-to-reach areas and delivering essential medication and other services for nearly three million people.

But he said this is not enough given the magnitude of the crisis. He warned many more people will die from disease than from hunger and malnutrition combined unless the world takes action to stave off this impending disaster.

Source: Voice of America

African Union Peace and Security Council Meets on Tigray War

The African Union’s Peace and Security Council is meeting Friday to discuss the escalating war in Ethiopia’s northern Tigray region.

The conflict-resolution body is to receive a briefing from AU special envoy Olusegun Obasanjo, who has been leading efforts to mediate talks between the Tigray rebels and Ethiopia’s federal government.

The United Nations Security Council was also set Friday to discuss the conflict in Ethiopia at a private meeting requested by Gabon, Ghana and Kenya this week.

Both meetings are being held a day after Ethiopia announced it will send representatives to AU-sponsored peace talks on October 24. Leaders of the rebel Tigray People’s Liberation Front have not confirmed their attendance at the talks, to take place in South Africa.

AU-mediated peace talks were slated to begin earlier this month but were postponed for logistical reasons.

In recent days diplomats have stepped up their calls for a cease-fire in Tigray.

Ethiopia said last week it plans to seize Tigray’s airports and other strategic facilities. On Monday it announced the capture of three towns in Tigray.

U.S. State Department spokesman Ned Price said Thursday that the U.N. and AU meetings “demonstrate the international community’s great concern about the situation.”

He also renewed the U.S. call for the withdrawal of Eritrean troops from Tigray, where they are supporting the Ethiopian government’s offensive.

The AU’s Peace and Security Council last discussed Ethiopia August 4, roughly three weeks before a five-month ceasefire in Tigray ended.

Since then, “the situation in the conflict has dramatically changed for the worse,” said the Amani Africa think tank in a briefing note Friday.

Source: Voice of America

African Union Sets Monday for Start of Ethiopia Peace Talks

Peace talks on the war in Ethiopia will start on Monday in South Africa, the African Union said Friday, following earlier commitments by the government and Tigray forces to participate.

The Ethiopian government and its allies, which include Eritrea’s military, have been fighting Tigray forces in the north of the country on and off since late 2020. The conflict has killed thousands, displaced millions and left hundreds of thousands on the brink of famine. Both sides had committed to talks earlier this month, but they were delayed for logistical reasons.

The African Union’s Peace and Security Council said Friday it welcomed “mutual commitments to genuinely participate in the peace process.”

Redwan Hussein, national security adviser to Ethiopian Prime Minister Abiy Ahmed, has said the government will participate in the AU-led talks from October 24.

Kindeya Gebrehiwot, a spokesman for the Tigray forces, did not immediately respond to a request for comment.

The peace talks are set to start just days after the Ethiopian army and its allies seized three large towns in Tigray, one to the northwest and two to the south of the regional capital Mekelle.

Tigrai TV, a media outlet controlled by the Tigray authorities, said Friday the Tigray forces had released more than 9,000 Eritrean and Ethiopian prisoners of war, including 500 women.

The station reported that the prisoners of war were released because the enemy is the Ethiopian government, not the frontline soldiers who they said were forced to fight.

Reuters was not immediately able to confirm the details of the prisoner release.

Source: Voice of America