Auditions for this year's Fish Fiesta celebrations in Kisumu County has kicked off with the organisers banking on the events to promote tourism, create business opportunities and foster cultural exchange.The exercise, to be conducted in all the eight sub-counties, has attracted contestants in boat racing, body building, traditional wrestling, beauty competition (Mr., and Miss Tourism), and traditional art among others.Kisumu Deputy Governor Mathew Owili said the auditions which kick off at Nyang'oma Hall in Muhoroni County on Saturday will showcase talent and the rich Luo cultural heritage ahead of the main event slated for April 25-27 at the Jomo Kenyatta Sports Grounds.Contestants will audition for Mr and Miss Tourism, Mr and Miss Flex, Mr and Miss Strong, traditional Luo wrestling and traditional art.Dr Owili said the Fish Fiesta, which is Kisumu County's signature tourism event, would also showcase Kisumu as a vibrant hub for fishing tourism besides giving an opportunity to various stakeholders a nd visitors to explore existing opportunities in the sector.Dr Owili said the event's theme 'Flavours of the Lake: Fishing tourism as an opportunity for sustainable development' was a testament of the county government's commitment to harness the potential of the blue economy to improve the living standards of the community.'Through this event, we aim to highlight the significance of our fisheries industry, promote responsible fishing practices and explore untapped opportunities within the fishing tourism sector,' he said.He urged all government agencies, Civil Society Organisations (CSO's) and stakeholders to join hands and make the event a success.'Together we can leverage the unique flavours of the Lake, promote tourism, create employment and ensure the long-term sustainability of our natural resources,' he said. Source: Kenya News Agency