WINDHOEK: The Namibia Tourism Board (NTB) will feature 15 co-exhibitors from the Namibia tourism industry at the World Travel Market (WTM) Africa 2024, set to take place at the Cape Town International Convention Centre in South Africa from 10-12 April.
NTB in a media statement on Wednesday said this year’s event promises to be a milestone in Namibia’s quest to solidify its position as a premier family holiday destination on the African continent.
WTM Africa is a significant event for the travel and tourism industry as it provides platforms for travel destinations such as Namibia to promote their tourism offerings.
It said the NTB will showcase under the theme ‘Travel’, presenting a chance for the Namibian tourism sector to highlight Namibia’s diverse landscapes, rich cultural heritage, and unique wildlife experiences from the vast sands of the Namib Desert to the wildlife-rich plains of Etosha National Park.
Namibian exhibitors, it added will focus on engaging in various presentation platforms, networking
opportunities, and marketing strategies to attract attention and interest from visitors and fellow exhibitors. This will involve showcasing stunning imagery and providing information on travel experiences.
‘The objectives of Namibia’s participation at WTM Africa 2024 include raising awareness about Namibia as a premier family holiday destination among travel industry professionals, media representatives, and potential travelers attending the event. Our participation is to enhance Namibia’s brand visibility and positioning in the African travel market while generating leads and partnerships with tour operators, travel agencies, airlines, and other travel-related businesses,’ it stated.
The NTB stand will feature exhibitors such as the Namibia Wildlife Resort, Ondili Lodge Namibia, Exclusive Reservations and Marketing, SES Travel Agency, Naankuse Ecotourism Collection, Fly Namibia, and many other private and public entities collectively representing the diverse facets of Namibia’s tourism industry.
It will
further present a stand competition featuring enticing prizes such as accommodation vouchers and complimentary flight tickets, the NTB said.
Source: The Namibia Press Agency