February 11, 2022

Gain Theory da WPP Nomeada Líder em Soluções de Medição e Otimização de Marketing

NOVA YORK, Feb. 10, 2022 (GLOBE NEWSWIRE) — A Gain Theory, consultoria global de previsões que acelera o crescimento de marcas ambiciosas, foi nomeada um Líder pela The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022.

A Wave MMO da Forrester avalia e compara os provedores de medição e otimização de marketing mais significativos em termos de oferta, estratégia e presença nos mercado atuais. A Forrester categoriza os provedores como Líder, Forte Desempenho, Concorrente ou Desafiador.

O relatório da Forrester afirma que: “Grandes empresas globais com orçamentos de marketing complexos em busca de serviços de alto contato devem colocar a Gain Theory na sua lista principal” e observa que a “oferta de serviços da Gain Theory realmente se destaca entre todos os concorrentes”.

A Gain Theory recebeu as maiores pontuações possíveis em 13 critérios, sendo definida como superior em relação a outros fornecedores na avaliação. As pontuações mais altas da Gain Theory incluem os critérios de caso de uso de ‘Gerenciamento de Portfólio de Marcas’, ‘Estratégia e Planejamento de Marketing de Omnicanal’ e ‘Empresas Conduzidas por Insights’. A Gain Theory também recebeu pontuação nos critérios de ‘Metodologia de Medição Unificada‘, ’Consultoria de Estratégia de Marketing’, ’Consultoria de Estratégia de Negócios’ e ‘Consultoria de Gestão de câmbio ’.

Devemos destacar a maior nota possível que a Gain Theory recebeu na categoria ‘Metodologia de Medição Unificada’. O relatório afirma que “a abordagem de longo prazo da Gain Theory é dar continuidade às suas recomendações de planejamento e otimização, incorporando mais comportamentos do cliente e sinais de dados”.

No que diz respeito à capacidade da Gain Theory de oferecer consultoria quanto às alavancas de crescimento de negócios em toda a empresa, o critério ‘Consultoria de Estratégia de Negócios’ recebeu alta pontuação na avaliação da competência dos fornecedores aplicarem a capacidade de medição e otimização em áreas como análise de evasão de clientes, análise de preços, análise de geração de demanda e outros insights funcionais.

“Neste momento de mudanças e incertezas sem precedentes, as empresas precisam de uma abordagem mais holística e voltada para o futuro para poderem acelerar o crescimento. Viabilizamos que nossos clientes façam isso com a ativação de estratégias de negócios inteligentes que reúnem retrospectiva, insight e previsão. Estamos muito satisfeitos com a nossa posição de Líder no relatório Wave da Forrester”, disse a CEO Global da Gain Theory, Manjiry Tamhane. “Isso confirma o valor único que oferecemos para nossos clientes em todo o mundo, que confiam em nós para focar no que mais importa, simplificar rapidamente o que é complexo e, como resultado, fazer uma diferença significativa para o desempenho dos seus negócios.”

Sobre a Gain Theory

A Gain Theory é uma consultoria global de Forecast, focada em acelerar o crescimento de marcas ambiciosas.

Nossos especialistas em dados, analítica avançada, tecnologia e consultoria combinam a retrospectiva, insight e previsão para aprimorar as decisões de investimento e ativar rapidamente o crescimento.

Disponível em 62 mercados, nossas soluções e experiência vertical altamente especializadas e premiadas dão suporte aos clientes por meio de quatro pilares de medição e otimização: Bases para o Crescimento, Excelência em Dados, Aceleradores de Crescimento, e Ativação para o Crescimento.

Para se concentrar no que é mais importante para os clientes, o Índice de Eficácia de Marketing proprietário da Gain Theory avalia e compara a maturidade da eficácia de marketing – estabelecendo lacunas críticas que impedem o crescimento acelerado. Com base em dados, o Índice de Eficácia de Marketing compara o setor e a indústria para ajudar a informar as prioridades do roteiro transformacional.

A Gain Theory é uma agência da WPP (NYSE: WPP).

Para saber mais sobre nós, accese o site www.gaintheory.com e siga nossas redes sociais em LinkedIn ou Twitter. Para perguntas da imprensa, contate:

Para perguntas da imprensa, contate:
Claudia Sestini
Global CMO, Gain Theory
claudia.sestini@gaintheory.com

February 11, 2022

Le cabinet Gain Theory de WPP désigné comme un leader des solutions de mesure et d’optimisation du marketing

NEW YORK, 11 févr. 2022 (GLOBE NEWSWIRE) — Gain Theory, un cabinet de conseil mondial de prévision qui accélère la croissance pour les marques ambitieuses, a été désigné comme un Leader dans le rapport The Forrester Wave™: Marketing Measurement and Optimization Solutions du 1er trimestre 2022.Ce rapport Forrester Wave MMO analyse et évalue les fournisseurs de mesure et d’optimisation du marketing les plus importants en termes d’offre, de stratégie et de présence sur le marché. Il classe les fournisseurs dans les catégories Leaders, Strong Performers, Contenders ou Challengers.

Dans ce rapport, Forrester indique que « les grandes entreprises mondiales ayant des budgets marketing complexes et qui sont en quête de services de qualité devraient inscrire Gain Theory sur leur liste restreinte » et ajoute que « l’offre de services de Gain Theory se démarque réellement de l’ensemble de la concurrence. »

Gain Theory a reçu les scores les plus élevés possibles sur 13 critères, définis comme supérieurs par rapport aux autres fournisseurs dans l’évaluation. Les scores les plus élevés de Gain Theory incluent les critères de cas d’utilisation « gestion de portefeuilles de marques », « stratégie et planification marketing omnicanal » et « activités axées sur les informations ». Des notes parfaites ont également été attribuées à Gain Theory dans les critères « méthodologie de mesure unifiée », « conseils en stratégie marketing », « conseils en stratégie d’entreprise » et « conseils en gestion du changement ».

Il convient de noter que le meilleur score possible a été décerné à Gain Theory pour le critère « méthodologie de mesure unifiée ». Le rapport indique : « L’approche à long terme de Gain Theory consiste à faire progresser ses recommandations de planification et d’optimisation en incorporant davantage de comportements clients et de signaux de données. »

En ce qui concerne la capacité de Gain Theory à fournir des conseils sur les leviers de croissance à l’échelle de l’entreprise, le cabinet a également reçu des notes élevées pour le critère « conseils en stratégie d’entreprise », qui évaluait la capacité des fournisseurs à appliquer leurs facultés de mesure et d’optimisation dans des domaines tels que l’analyse du taux de perte de clients, l’analyse des prix, l’analyse de la génération de demandes et d’autres informations fonctionnelles.

« À une époque de changement et d’incertitude sans précédent, les organisations ont besoin d’une approche plus holistique et orientée vers l’avenir pour accélérer leur croissance. Nous avons permis à nos clients d’y parvenir en activant des stratégies commerciales intelligentes qui favorisent la rétrovisibilité, la compréhension et la prévision. Nous sommes ravis d’avoir été désignés comme un Leader dans le rapport Forrester Wave », a déclaré Manjiry Tamhane, PDG mondial de Gain Theory. « Cela confirme pour nous la valeur unique que nous apportons à nos clients qui, dans le monde entier, nous font confiance pour nous concentrer sur ce qui compte le plus, simplifier la complexité rapidement et, au bout du compte, faire une différence significative pour leurs performances commerciales. »

À propos de Gain Theory

Gain Theory est un cabinet de conseil mondial de prévision, axé sur l’accélération de la croissance pour les marques ambitieuses.

Nos experts en données, analyses avancées, technologies et conseils s’appuient sur la rétrovisibilité, la compréhension et la prévision afin d’améliorer les décisions d’investissement et d’activer la croissance rapidement.

Disponibles sur 62 marchés, nos solutions primées et notre expertise verticale hautement spécialisée soutiennent nos clients via quatre piliers de mesure et d’optimisation : les bases de la croissance, l’excellence des données, les accélérateurs de croissance et l’activation pour la croissance.

Pour se concentrer sur ce qui compte le plus pour les clients, l’indice exclusif d’efficacité du marketing (Marketing Effectiveness Index) de Gain Theory analyse et évalue la maturité de l’efficacité du marketing, en identifiant les lacunes critiques qui entravent une croissance accélérée.S’appuyant sur des données, cet indice d’efficacité établit des références par rapport au secteur et à l’industrie afin d’aider à éclairer les priorités de feuilles de route transformationnelles.

Gain Theory est une agence de WPP (NYSE : WPP).

Pour en savoir plus, rendez-vous sur www.gaintheory.com et suivez-nous sur les réseaux sociaux via LinkedIn ou Twitter.

Pour toute demande de la presse, veuillez contacter :
Claudia Sestini
Directrice mondiale du marketing de Gain Theory
claudia.sestini@gaintheory.com

February 11, 2022

EU chief unveils 150-bn-euro investment plan for Africa

DAKAR— EU chief Ursula von der Leyen unveiled plans to muster investment of more than 150 billion euros for Africa, proclaiming Europe to be the continent’s biggest and “most reliable” partner.

The scheme is the first regional plan of the European Union’s Global Gateway — an investment blueprint that seeks to mobilise up to 300 billion euros for public and private infrastructure around the world by 2027.

Seen as a response to China’s Belt and Road initiative, the strategy will use funding from EU institutions and member countries to leverage private-sector investment.

The EU has set a target date of 2030 for the African funds under the plan, according to a document from the European Commission.

The money will go towards renewable energy, reducing the risk of natural disasters, internet access, transport, vaccine production and education in Africa, the document said.

Speaking at a press conference in the Senegalese capital Dakar, von der Leyen told reporters she was “proud” to announce plans for Africa, where the aim was to amass at least 150 billion euros in investment.

She did not offer details about how the funds would be raised or spent.

The EU’s website says money under the Global Gateway will be earmarked for “smart, lean and secure links” in communications and transport and for boosting health, education and research.

Von der Leyen, who is president of the powerful executive European Commission, arrived on Wednesday to prepare for a summit between the EU and the African Union on Feb 17-18.

“At the summit, investments will be at the heart of the discussions because they are the means of our shared ambition,” von der Leyen said.

“In this area Europe is the most reliable partner for Africa and by far the most important,” she added.

Global Gateway is rooted in “the values to which Europe and Africa are committed, such as transparency, sustainability, good governance and concern for the well-being of the people,” von der Leyen said.

Speaking to the media before arriving in Senegal, von der Leyen warned that foreign investment in Africa too often came with “hidden costs” attached.

Critics often accuse other large investors in Africa, such as China or Russia, as being less stringent on environmental protection or human rights.

China in particular is accused of luring African countries into debt traps, offering huge unaffordable loans. Beijing disputes the charge, arguing that its loans are designed to alleviate poverty.

For his part, Senegalese President Macky Sall told reporters on Thursday that he expected the EU-AU summit to produce a “renewed, modernised and more action-oriented partnership.”

“Europe and Africa have an interest in working together”, he said, referencing the geographical proximity of the two continents and common security concerns, among other things.

Sall added that he was committed fighting global warming, but stressed the need to finance natural-gas projects in order to boost industry and provide greater access to electricity.

He has opposed plans announced by a small group of countries at last year’s COP26 climate summit, including the US and France, to end financing for overseas unabated fossil fuels — those without associated carbon capture technology — by the end of 2022.

The final declaration at COP26 also said countries would “accelerate efforts towards phase-out of unabated coal power and inefficient fossil fuel subsidies.”

Senegal, a poor nation of 17 million people, has high hopes for gas fields off its Atlantic coast.

The government has said it plans to start production by late next year or in 2024.

Source: NAM NEWS NETWORK

February 11, 2022

Morocco to map makeshift wells after Rayan tragedy

RABAT— Moroccan authorities plan to survey abandoned and unauthorised wells across the country, the official MAP news agency reported Thursday, after the death of a boy trapped in a borehole sparked global attention.

The boy, Rayan, had fallen down a narrow 32-metre dry well on Feb 1, sparking a huge but ultimately failed rescue operation.

“In order to avoid any repeat of the tragedy of Rayan, the water minister has instructed the directors of water resource offices to carry out a full survey of abandoned wells,” water ministry official Abdelaziz Zerouali told the agency.

Wells that violate regulations will be made safe at the expense of those who dug them, followed by possible legal action, he said.

The case of Rayan sparked a wave of sympathy across the North African country and beyond, with some 1.7 billion people following the story online, according to the Observatory of Digital Public Opinion (O2PN).

Saudi Arabia said Sunday it has filled and fortified thousands of abandoned wells across the country in the wake Rayan’s tragedy.

After his death, debate in Morocco also turned to the issue of irregular wells, with some public figures urging a crackdown.

Zerouali said no precise figures were available on such wells, but that more than 1,000 people a year were fined for offences related to illegal drilling.

Many residents of rural Morocco struggle for access to water for drinking and irrigation, a problem exacerbated by a particularly acute drought in recent years.

Source: NAM NEWS NETWORK

February 11, 2022

UN Weekly Roundup: February 5-11, 2022

Editor’s note: Here is a fast take on what the international community has been up to this past week, as seen from the United Nations perch.

Ukraine defiant in face of Russian threat

Ukraine’s U.N. ambassador in Geneva said Friday that her country will not bow to threats of military action from Russia and is prepared to fight to protect its sovereignty and territorial integrity.

Ukraine Remains Defiant in Face of Russian Invasion Threat

Hunger spreading in Horn of Africa

UNICEF warned Wednesday that the Horn of Africa is facing a climate-induced emergency. As many as 20 million people in Eritrea, Ethiopia, Kenya and Somalia could need water and food assistance in the next six months due to severe recurring drought.

Horn of Africa Facing Climate-induced Emergency

Coups on the rise in Africa

Military coups have been on the rise in Africa over the last year-and-a-half, prompting U.N. Secretary-General Antonio Guterres to declare that there is an “epidemic” of them. Burkina Faso is the latest, and Guinea-Bissau averted one on February 2. VOA takes a deeper look at the factors fueling these power grabs.

By the Numbers: Coups in Africa

In brief

— Secretary-General Antonio Guterres attended the opening ceremony of the Beijing Winter Olympics. On the sidelines, he met with Chinese President Xi Jinping and Foreign Minister Wang Yi. According to a readout, they discussed the COVID-19 pandemic, climate change and world conflicts. The secretary-general also told the Chinese officials that he expects them to allow for a “credible visit” of his High Commissioner for Human Rights, Michelle Bachelet, to China, including to Xinjiang, the province where the country’s oppressed Uyghur Muslim minority lives. China has been promising such a visit for several years, and recently said it is fine as long as Bachelet comes to have an exchange, not an investigation. Beijing denies it violates the rights of Uyghurs and says it is combating terrorism.

— Deputy Secretary-General Amina Mohammed traveled to Addis Ababa for the African Union Summit last weekend. She then visited conflict zones in northern Ethiopia, going to Tigray where she met with the regional president, and to the neighboring provinces of Afar and Amhara, where fighting and its consequences have spilled over, as well as to the Somali region. The U.N. has been seeking a halt to the fighting in the north and expanded access for humanitarian workers.

— Tropical Cyclone Batsirai made landfall on the east coast of Madagascar on Saturday night, local time. The intense storm killed at least 21 people, including several children, and displaced more than 62,000 people. The U.N. said this week that it is working with its humanitarian partners and coordinating with the government. Surge teams have been deployed and a humanitarian air bridge set up. By Friday, the WFP had distributed 10,000 hot meals at shelters and distributed other food aid to displaced persons.

— UNESCO expressed concern on Thursday about journalists working in Myanmar. The U.N.’s cultural organization said that in the past year since the military seized power, at least 146 journalists have been arrested, while some 52 journalists, including 12 women, remain under detention. At least three reporters are known to have died in detention.

Some good news

After a year-long absence, the iconic tapestry of Pablo Picasso’s anti-war masterpiece “Guernica,” was returned to its place of honor outside the U.N. Security Council on Saturday.

Quote of note

“What we’re appealing for as humanitarian organizations on the ground, is that this military, political strategic chess game, involving Moscow and Minsk and Brussels and Washington and other capitals, that it is concentrating on helping people survive on the ground, protecting them, and avoiding a senseless conflict. Everybody would lose from the conflict, but first and foremost the two million people who live within 20 kilometers from the frontline.”

— Jan Egeland, secretary-general of the Norwegian Refugee Council, telling VOA in an interview on Monday about his visit last week to eastern Ukraine.

What we are watching next week

On February 17, the U.N. Security Council will hold its annual meeting on the implementation of the Minsk agreements, which lay out the path to a political settlement in eastern Ukraine between Kyiv and Russian-backed separatists. In February 2015, the Security Council endorsed Minsk II in a resolution. This year’s discussion takes place against the backdrop of the threat of a Russian invasion of Ukraine.

Did you know?

The U.N. corridors and grounds are full of art, sculptures and unique objects donated by governments, foundations and individual donors, many of which can be seen on public tours of the complex. The Guernica tapestry, mentioned above, is a gift of the American Rockefeller family. (They also donated the land the U.N. complex is built on in New York.) There is also a section of the Berlin Wall on the compound’s north lawn and a fountain paid for by U.S. schoolchildren at the southern entrance to the complex. Among the objects on display in the corridors is a model of the ornate Royal Thai Barge “Suphannahong” carved from teak wood, and a black pot from 300 B.C. from Sudan. On the first floor, there is a painting of a white dove of peace by Macedonian painter Vasko Taskovski.

Source: Voice of America

February 11, 2022

ICC to Hear Ugandan LRA Commander’s Appeal

The International Criminal Court will next week hear an appeal by Ugandan former Lord’s Resistance Army commander Dominic Ongwen against his conviction for war crimes and crimes against humanity.

Ongwen, a former child soldier in the notorious rebel group led by the fugitive Joseph Kony in the early 2000s, was sentenced by the ICC in May last year to 25 years in jail for murder, rape and sexual enslavement.

Ongwen, whose nom de guerre was “White Ant,” had protested his innocence and cited his own history of being kidnapped while on his way to school by the LRA, and brutalized.

“The appeal brought against the conviction is the largest ever considered by the chamber, raising complex and novel issues,” the ICC said in a statement announcing the appeal hearings, which will run from Monday to Friday.

Ongwen’s lawyers have raised 90 grounds of appeal against the verdict and 11 against the sentence, alleging “legal, factual and procedural errors” by the court, the Hague-based ICC said.

The LRA was founded three decades ago by former Catholic altar boy and self-styled prophet Kony, who launched a bloody rebellion in northern Uganda against President Yoweri Museveni.

Its brutal campaign to set up a state based on the Bible’s Ten Commandments left more than 100,000 people dead and 60,000 children abducted, eventually spreading to Sudan, the Democratic Republic of Congo and the Central African Republic.

Ongwen handed himself in to the ICC in 2015 and was convicted of 61 charges. He was also the first person convicted by the ICC of the crime of forced pregnancy.

Judges said in their verdict that Ongwen personally ordered his soldiers to carry out massacres of more than 130 civilians at the Lukodi, Pajule, Odek and Abok refugee camps between 2002 and 2005.

Civilians were locked in their homes and burned to death or beaten during the massacres, while mothers were made to transport the LRA’s loot, forcing them to abandon their infant children by the roadside.

But the court held back from the maximum possible 30-year sentence for his crimes, saying that his traumatic past as a child soldier was a mitigating factor.

Source: Voice of America